Ecotile Flooring are a manufacturer of fully recyclable interlocking floor tiles which covers a wide variety of applications from industrial & warehousing to commercial & retail, exhibition & events and hospitality & leisure including pool surrounds.
They’ve also provided for flooring solutions for companies like Royal Mail, Adidas, Rolls Royce, Hitachi, Bosch and Pirelli.
My main objective included routine maintenance and development of the company website to suit new goals and business endeavors. I also designed landing pages for our MENA(Middle East and North Africa) and USA markets respectively.
The second objective was providing bi-monthly blogs for the company website that covered key topics in industries related to our products. All content was also SEO-optimised for hitting maximum ranking potential on search engines.
I provided B2B social media content for their Linkedin, Twitter and Facebook platforms. Informing our audiences with our latest developments, victories, industry knowledge and the general (and sometimes humorous) goings-ons at Ecotile. This has resulted in increased engagement with the Ecotile brand in areas such as follower counts on social media platforms, lead conversions and general inquiries from businesses about Ecotile.
Following audience research, our most successful content has revolved around topics such as special events we are featured out, some of the high-profile clients we work for and topics regarding technology, construction renewable resources and environmental concerns.
The third objective was to also design booklets and brouchures for Ecotile products. One notable task was to design a brochure for their Ecotile Lifestyle range, which specializes in outdoor flooring for gardens, leisure spots and events.
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