MOBKOI is an industry-leading advertising firm that specializes in premium mobile advertising, as opposed to more conventional “pay, spray and pray” methods such as Google and Social Media Ads.
Depending on the client and their aims with a campaign, this meant creating interactive ads with three principles in mind.
Visual Design
User Experience
Engagement/Conversions
To go along with the theme of Crash Team Racing, I designed a racing mini-game where the goal is to collect as much wumpa fruit as possible without any TNT or NITRO boxes. Users can select between two characters (Crash or Coco).
The racers are controlled using the Gyro functions inside smartphones.
Engagement KPI: User clicks through to character select screen, plays mini game.
Conversion KPI: User taps out final splash page taking them to online store to purchase the game.
The goal of this project was to create both a video gallery and static image gallery of their 2019 christmas collection.
Engagement KPI: User explores either video gallery or full screen static gallery.
Conversion KPI: User taps out from selected piece of jewellery to corresponding product page on E-commerce site.
A timeline created to show different watch designs. Running through the eras of the previous century to the present.
This creative was made to function similar to a Instagram stories segmented post for a seamless user experience.
Engagement KPI: User explores timeline gallery.
Conversion KPI: User taps out from selected watch to corresponding product page on E-commerce site.
These two projects were designed to demonstrate functionalities of the hybrid handheld console.
One being a JoyCon colour selector and the second utilizing a “Drag and Drop” function for users to switch between game teasers trailers.
JoyCon Colour Selector
Engagement KPI: User mix and matches JoyCons to their desired configuration.
Conversion KPI: User taps out to the product page on main site.
Game Cartridge Selector
Engagement KPI: User selects a game and is then treated to preview trailer.
Conversion KPI: User taps out to the product page on current selected game.
A bespoke Adidas gallery showcasing a special collection of trainers, in collaboration with Star Wars.
Engagement KPI: User selects design and angle of trainer SKU.
Conversion KPI: User taps out to the product page on current selected trainer SKU.
A product category selector with a panning menu to show off Academy’s ranges.
Engagement KPI: User can explore different categories and products.
Conversion KPI: User taps out to the product page on current selected product.
A rich media selector for Bandai Namco’s/From Software next release in the “SoulsBourne” series.
Engagement KPI: User can explore different areas of the media selector, including a character class page, main video (center page), as well as a mini blurb area.
Conversion KPI: User taps out to the landing page where they can buy or learn more about the game.
A chatbot designed to discuss with potential clients the possibilities of what Cisco Hybrid Work solutions can offer to them.
Engagement KPI: Depending on what choices the user makes engaging with the chatbot. A different CTA will be presented at the end of the session.
Conversion KPI: User taps out to corresponding landing page based on their choices.
What would you like to see next?